UGC academy 🎓
We took 7 years of learnings and built a 3 month course to turn your team into UGC experts.
UGC works. But it's hard to get right. And harder to scale.
UGC has emerged as a key tool in any marketer’s ad strategy. But building storyboards and briefs, sourcing creators, editing content and then running and testing ads can seem overwhelming.
Guess what, if you try to do all that yourself in between keeping your product in stock, updating your website, managing your finances and occasionally taking some time for yourself - then, yeah it’s pretty overwhelming.
How we "teach" UGC
What you'll learn
Content strategy
Define audience segments, “Reasons to believe “ (RTBs), problems / solutions your product(s) solves
Storyboarding
Write storyboards that direct creators to get you content with the highest probability of performance
Creator sourcing
Build a go-to rotation of creators that appeal to a diverse set of audience segments
Video editing
Edit ad "variants" and test different formats, hooks, creator combinations to find winning creative
Media buying
Set up your ad sets in Meta and TikTok to optimize performance and best understand results
Testing / iteration
Build creative tests and pull out learnings for future storyboards and editing variants
What's included
- 3 months access to BeeRoll platform $2,097 of value, which you can use to pay creators to film content over three months
- $500 in BeeRoll creator credits, which you can use to pay creators to film content over three months
- 3 month program of live classes, on-the-job training and extra content
- 12 x half hour live classes covering everything from brand strategy through ad creative testing
- Weekly "office hours" to review live campaigns or ask questions
- 100+ edited ads generated using our AI editing platform
- Access to 50+ storyboard templates
- Weekly Q&A sessions to cover questions on class material or real-time questions on live campaigns, ad setup, creative ideas or anything!
- Access to a private slack channel with other brands and BeeRoll subject matter experts on any and every question you might have
- Everything above for $12.5K paid up front OR $15k paid monthly for the three month program
How it works
BeeRoll helps you run the UGC process from finding creators to receiving raw assets and edited videos.
Week 1-2:
Strategy / pre production
Build your high level UGC strategy
Week 3-4:
Production / editing
Receive content and build editing variants
Weeks 5-6:
media activation and remix assets
Launch ads and test new ad variants
Weeks 7-9: Production iteration
Build new storyboards based on performance
Weeks 10-11:
media activation + testing
Test new ads along with first batch winners
Week 12:
Blueprint for a scalable ad engine
Develop a handover doc for internal teams to own the full process
Who you'll be working with
Frequently Asked Questions
What if I don't love it?
If you are not satisfied with the academy for any reason within the first 14 days, you can cancel and request a full refund!
Can agencies participate?
Yes for sure! We know that agency owners and employees wear lots of hats. We are excited to work with you to build repeatable processes for your clients!
Are there requirements to participate?
You work for a brand that is spending $10K+ a month on either Meta ads. You are looking to incorporate UGC as a key part of your ads strategy. You are invested in doing the work and learning.
What happens after the academy ends?
We will offer renewal opportunities for you to continue working with BeeRoll with us as an extension of your time. Current plan is $699 / month!
